Variety adapts to include paywalls
Beginning tomorrow, Variety will start using paywalls on its Web site as a way to revamp its subscription structure.
One in every ten of the site’s visitors will be asked to register to the site after viewing two pages of content in order to read more articles.
Both print and digital subscribers who log in with a user name and password have full access to the Web site. Nonsubscribers can only access five pages of content per month. To access all Variety content, including print editions, Variety.com and Digital Variety, users must pay a $248 subscription rate each year.
Variety president Neil Stiles said that while unique visitors to the Web site will decline, the core readership will remain and is the focus of these new changes. Unique vistors can access the home page, headlines and short article summaries for free, and news from Variety will still be aggregated online.
Is Variety a source that you would pay to use? What do you think will be the overall effect of the site’s paywall and decline in unique visitors?
One in every ten of the site’s visitors will be asked to register to the site after viewing two pages of content in order to read more articles.
Both print and digital subscribers who log in with a user name and password have full access to the Web site. Nonsubscribers can only access five pages of content per month. To access all Variety content, including print editions, Variety.com and Digital Variety, users must pay a $248 subscription rate each year.
Variety president Neil Stiles said that while unique visitors to the Web site will decline, the core readership will remain and is the focus of these new changes. Unique vistors can access the home page, headlines and short article summaries for free, and news from Variety will still be aggregated online.
Is Variety a source that you would pay to use? What do you think will be the overall effect of the site’s paywall and decline in unique visitors?
posted by Danielle Chazen at
8:43 PM
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